The merchant’s reading list
Useful answers.
Better decisions.
Understand the options, choose a sensible setup, and check what your customers will see. Practical guides from the team building the apps.
Show the right images when a shopper picks a color
What Shopify handles by default, when to group your gallery, and how to check the result before you publish.
Read the guide ↗Product options or variants? Choose the right setup
Use variants for the item you stock, and custom fields for the details a customer adds to it.
Read the guide ↗Plan a shoppable lookbook customers can use
Choose the products, the buying path and the placement before you spend time on the layout.
Read the guide ↗